Research Fellow (PhD Candidate) at the Center for Digital Transformation - TUM School of Management (m/f/d)
Technische Universität München (TUM)
Technical University Munich
TUM School of Management
Professorship of Digital Marketing
Prof. Dr. Martin Meißner
Research Fellow (PhD Candidate) at the Center for Digital
Transformation – TUM School of Management (m/f/d) (Pay group 13 TV-L, 100%)
We are currently seeking a research fellow (PhD candidate) (m/f/d) in the field of Digital Marketing at the TUM Campus Heilbronn. This
position is available immediately for a fixed term of 3 years, with the possibility of an extension. Candidates will have the opportunity to
pursue a doctorate, which is both available and encouraged. Additionally, the research fellow will have responsibilities in teaching.
In research, teaching and executive education, the Digital Marketing team led by Prof. Dr. Martin Meißner is particularly concerned with
the research topics social media, virtual and augmented reality as well as decision research. In almost all research projects, we use a
quantitative-empirical research approach and advanced methods, such as eye tracking or text mining. The research projects are geared
towards interdisciplinary cooperation with the fields of information systems, innovation management and psychology. The position to be
filled is part of a project funded by the German Research Foundation (DFG) that is related to investigating shopping behavior in online
and virtual environments using eye tracking. Details of the project are available upon request.
The TUM Campus in Heilbronn is part of the renowned Technical University of Munich, which is one of the best universities in Europe.
Top performance in research and teaching, interdisciplinarity and talent promotion are its hallmarks. In addition, it has s trong alliances
with companies and with scientific institutions around the world. TUM is one of the first three universities of excellence in Germany. The
TUM School of Management is also the first management school at a technical university in Germany to receive Triple Crown
accreditation. Worldwide, only about 80 institutions (about 1%) can boast this distinction.
The Center for Digital Transformation researches issues related to digitalization, its challenges, and opportunities. Our goal is to develop
solutions through practice-oriented research and thus generate direct benefits for the economy and society. New findings flow directly
into teaching to prepare our students for the tasks of the future.
Successful completion of your dissertation under professional supervision
Involvement in high-quality research projects with the aim to publish them in international journals
Presentation of project results at international conferences
Teaching in the field of marketing
Supervision of Bachelor and Master students
Exchange and cooperation with universities and research institutions as well as with business practice
A Master degree in information systems, computer science or business/management
Experience with data analysis
Familiarity with eye tracking, virtual reality environments and 3D modeling is a plus.
Strong analytical skills. Proficiency in machine learning techniques is a plus.
Strong interest in scientific work with the aim to obtain a doctoral degree
Be highly motivated and keen to work in an interdisciplinary research environment.
A highly interdisciplinary research unit (Center for Digital Transformation) with currently 6 professors and 23 PhD students
The opportunity to work on cutting-edge research at the intersection of consumer behavior, technology, and virtual reality.
Access to state-of-the-art facilities and equipment, including virtual and augmented reality equipment and eye tracking technology.
A platform to contribute to impactful research with societal relevance, addressing critical questions of consumer protection and data
privacy in the digital age.
Participation in international conferences
An international scientific network
A diverse and fair working environment
Support in reconciling work and family life
Extensive advanced training opportunities
We look forward to receiving your informative and complete application documents (cover letter, curriculum vitae, academic transcripts,
possibly internship/work references) via e-mail by December 15, 2023 to firstname.lastname@example.org quoting the keyword “Digital
The Technical University of Munich aims to increase the proportion of women and explicitly encourages applications from qualified women.
Applications from disabled persons will be given preference in the case of essentially equal suitability and qualifications. The position can
also be filled on a part-time basis. Employment is on a salaried basis, depending on qualifications, with remuneration in accordance with
the collective wage agreement of the federal states (TV-L E13).
collecting and processing personal data in the course of the application process pursuant to Art. 13 of the General Data Protection
Regulation of the European Union (GDPR) at https://portal.mytum.de/kompass/datenschutz/Bewerbung. By submitting your application,
you confirm to have read and understood the data protection information provided by TUM.